Palworld is taking the fight to the one arena Pokémon has never truly been challenged in: physical trading cards. A Palworld TCG is set to launch on July 30, made in collaboration with Bushiroad, one of Japan's most respected card publishers.

The timing is pointed. The Pokémon TCG is currently riding one of the biggest booms in its three-decade history, with the collectors' market hotter than it has been in years. Landing a rival card game into that energy is a deliberate move, not a coincidence.

Whether it captures even a fraction of that momentum is the open question — but if it does, the collectors' market is about to get a lot more interesting. Are you buying Palworld cards?